SKYWORTH

SKYWORTH Group Co., Ltd. was founded in 1988 in Shenzhen, China, by a team led by Huang Hongsheng and Stephen Wong. Over the years it has grown into a large multinational electronics and smart technology enterprise, with tens of thousands of employees. 
The company’s core businesses include manufacturing and selling consumer electronics and smart home solutions.

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As LESS EXPO, we designed this stand by emphasizing the principle of openness and fluid circulation, allowing visitors to easily enter the space from multiple directions and engage with it.
Thanks to the logo positioned on the fascia and the integrated lighting, the stand achieves strong visibility and attracts attention even from a distance.
The focal point of the design is the circular installation composed of concentric light rings, which not only highlights the brand identity but also symbolizes innovation, technology, and connectivity.
At the center of the stand, the minimalist seating arrangement offers an inviting space for meetings and conversations, uniting functionality with refined simplicity.