BDT

Beretta Defense Technologies (BDT) is the defense and law enforcement division of Beretta Holding, combining brands like Beretta, Benelli, Sako, and Steiner. It provides integrated solutions in firearms, ammunition, and optics, uniting centuries of craftsmanship with modern military technology.

​

As LESS EXPO, we designed and implemented this project reflecting BDT’s identity, with a focus on strength, clarity, and brand visibility.

​

The architecture of the stand stands out with bold ceiling suspensions and directional panels that ensure strong visibility throughout the exhibition hall. Clean, linear forms and strategic lighting emphasize BDT’s advanced defense technologies, while wooden textures bring balance and add a sophisticated character to the space.

​

Overall, the design embodies authority, technological excellence, and modernity, becoming an architectural expression of BDT’s mission and values in the defense industry.